Industry exceptional content for Fortune 100 organizations to series funded startups
THE POWER OF THE BYLINE
I partnered with these innovative thinkers to produce byline articles that tapped into what each cares deeply about - creating a storyline for each that proved industry unique, compelling, memorable, and actionable.
For Michael Dowling—hospital safety in a dangerous world
Kim Albrecht—business travel safety for women
Linh Ho—deeper customer experiences
Dr. Joel Berg—producing dentists of the future
Amy Weeden—why organizational grit matters
Rachel Boyd—transformative people leadership
Stories that show heart—build faster brand equity.
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Michael Dowling, President & CEO, Northwell Health
Michael Dowling leads a clinical, academic, and research enterprise in New York with a workforce of more than 83,000 and annual revenue of $16.5 billion. He is one of healthcare’s most influential voices. This June 2023 byline ran in Healthcare IT News on the topic of gun violence prevention in hospitals.
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Kim Albrecht, Former CMO, SAP Concur
As a longtime business traveler, Kim uniquely understands the safety and security challenges that women, now representing 50% of all business travelers, face. Entrepreneur Magazine published this byline on a topic of personal significance for Kim that is also a duty of care responsibility for companies everywhere.
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Linh C. Ho, Former Chief Growth Officer, Zelros
For two decades, Linh has held C-suite roles for global tech leaders. Zelros, an AI-driven InsurTech provider based in Paris, France, is an early pioneer in the use of generative AI to create more meaningful customer experiences. Forbes published this 2023 byline showcasing Linh’s subject matter expertise.
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Dr. Joel Berg, CDO Willo, Former President, American Academy of Pediatric Dentistry
Dr. Berg has always been an innovator. My work for him spanned a wide range of national and clinical publications, including this article in The Journal of Dental Education highlighting how he, and four colleagues, successfully reengineered and modernized an entire University of Washington dental school curriculum.
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Amy Weeden, Co-Founder & CEO, Propeller
Within the 2 years that I created thought leadership campaigns for Propeller, they grew from less than 100 employees to more than 250 and expanded into three new U.S. markets. Never one to toot her own horn, Amy instead always heralded the exceptional work of her consultants—and their grit and resilience. This 2020 byline in Portland Business Journal tells a great grit story.
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Rachel Crocker Boyl, Former Change Management Director, Propeller
Rachel is an intuitive thinker and communicator. She was exciting to write for. Fast Company was especially drawn to her insights into the Great Resignation of 2021—and what drove it. Though it is a multifactorial issue, Rachel offered a needed and fresh take on the root cause. This article created share of voice expansion opportunities for Propeller.
